Learn how you might use texting to address COVID-19 updates with prospects via this guide from RaiseMe’s College Advisory Team.

The lives of students, educators, and higher ed professionals are changing daily due to COVID-19. A robust communication style is especially important during this time to effectively connect with students, and one (very quick) way to do so is texting.

For most higher ed professionals, texting isn’t as intuitive as it is for Generation Z students, and many institutions have not yet incorporated this tactic into their enrollment strategies. We aren’t communicating a “hey, what’s up?”, but an important piece of information for each student. So how do you communicate it swiftly, casually and effectively?

RaiseMe’s College Advisory Team is here to give you the 101 when it comes to texting students — the why, where, how, what and when.

Why text students in the first place?

84% of teenagers own a smartphone, meaning that mobile communication is at most high schoolers fingertips. Additionally, low-income students are more likely to be on their mobile devices than a laptop. The prevalence of mobile devices for high school students makes texting students a quick way to connect, but also a way to communicate that fits into their daily lives.

Another important factor in considering texting students is that it can be an important behavior factor to track. If a student gives their number in the first place, that shows a level of interest. Then when a student texts back and engages with an institution, the behavior and future decisions of that student are more predictable than other students.

Why text students right now?

The massive amount of information out there right now involving COVID-19 and the effects of COVID-19 on students’ daily routines can be overwhelming for students. Some studies have shown that students find texting helpful for tangible action steps. So texting is one way you might consider to cut through the noise during this time.

Where do I text students? And how?

There are at least a dozen different tools out there that can assist your texting strategy. For some, you will have access to text their existing network, while for others they assist you in creating an opt-in list.

How do I craft a great text message?

Personalize it! Use the student’s preferred name. The message should come across as personal because students are likely to ignore it if it sounds like a mass message. Additionally, provide a call to action. It should be clear and to the point (i.e click this link or send a response).

To whom should the text be sent?

Send to students with whom you have a relationship. This is why it is important to build a strategy and think carefully about who would best benefit from text messages. Students with whom you have some type of relationship are more likely to read and take action off of a text, while texting a student with whom you don’t have a relationship is a risk.

To whom should the text be sent?

Send to students with whom you have a relationship. This is why it is important to build a strategy and think carefully about who would best benefit from text messages. Students with whom you have some type of relationship are more likely to read and take action off of a text, while texting a student with whom you don’t have a relationship is a risk.

RaiseMe Partner Tip: Encourage students to complete actions via RaiseMe. You can filter in the RaiseMe College Portal by students who have submitted but have yet to deposit, or who have indicated they plan to enroll.

Who should the message be from?

We know that Gen Z loves personalization, so details like who a text is from can add personalization and feel less like a bulk message. Admissions counselors and financial aid counselors are a good place to start. But whoever ends up sending the message, always identify yourself. The prospective student may not have your number saved in their phone.

What should the message be about?

The message itself should be direct and brief.  Students do not want to read through an email in the form of a text, so remember to be conversational but clear in your intent. Right now you could use texting for updates related to COVID-19.

When should I text students?

Save texting for when you have something important to communicate. Texting can also be a venue for scheduling a time to chat.

Have questions about your texting strategy? Contact your RaiseMe Partner Advisor or the RaiseMe team directly here.