Promotions managers: Salary, career path, job outlook, education and more
Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.
- Education Required
- A bachelors degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelors degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
- Job Outlook
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The projected percent change in employment from 2016 to 2026: 9% (As fast as average)
(The average growth rate for all occupations is 7 percent.) - Median pay: How much do Advertising, Promotions, and Marketing Managers make?
- $127,560 Annual Salary
- $61.33 per hour
Careers for Advertising, Promotions, and Marketing Managers
- Advertising directors
- Advertising executives
- Advertising managers
- Classified advertising managers
- Internet marketing managers
- Marketing administrators
- Marketing directors
- Marketing managers
- Promotions directors
- VPs of advertising
- VPs of marketing
- VPs of promotions